Guide
Developer Analytics
Eight views for commerce, products, customers, marketing, engagement, retention, and technical activity.
SoundSync
Analytics views
| View | Use |
|---|---|
| Overview | Business summary, attention items, and activity |
| Commerce | Product revenue, revenue after fees, orders, refunds, AOV, and checkout conversion |
| Products | Compare product sales, downloads, licensing, and performance |
| Customers | Customer activity and purchase patterns within developer scope |
| Marketing | Campaign, promotion, and channel activity where recorded |
| Engagement | Recorded storefront and product interaction |
| Retention | Repeat activity and relevant recurring-access signals |
| Technical | Licensing, API, delivery, and operational health signals |
Use the same filters when comparing
Select the date range, product filter, and reseller inclusion consistently. An external-order view and managed-checkout view can have different fee and attribution treatment. Export the scoped report when you need to reconcile a particular period.
Revenue, product revenue, revenue after fees, and a payout are different measures. Use the metric definitions and financial statement rather than treating a dashboard total as immediately payable cash.
Optional external analytics
GA4 on your verified custom domain is a separate integration. It does not replace SoundSync's licensing, orders, or statement records, and its page views are not an automatically imported accounting report.
SoundSync
Read revenue, earnings, and payouts separately
| Measure | Meaning |
|---|---|
| Gross product revenue | Product value before discounts and tax; not the total charged to the customer. |
| Net product revenue | Product value after discounts and product-level adjustments, excluding tax. |
| Customer payment volume | Customer payments including applicable tax; keep it separate from product revenue. |
| Developer earnings | The developer allocation after the SoundSync fee, applicable accepted shares, and recorded adjustments. |
| Eligible payout balance | Funded, unpaid earnings that have cleared the hold and account checks; not every sale in a date range. |
| External-sale estimates | Imported or partner-reported amounts are not automatically collected or payable SoundSync funds. |
Eight views, consistent filters
Review Overview, Commerce, Products, Customers, Marketing, Engagement, Retention, and Technical views. Keep date range, product, currency, and live/test scope aligned when comparing. Persisted transaction amounts and cent-level rounding anchor financial totals; imported external amounts are not silently treated as managed-checkout revenue.
Sessions use a 30-minute inactivity boundary. Returning visitors are people/visitor identities rather than repeated event counts. Initial checkout conversion excludes automatic renewals. Missing historical measurements remain unavailable rather than appearing as invented zeroes.